To be the best, you have to work with the best. Hiring skilled, experienced employees will take your business to the next level.

It may seem like an expense to hire top players, but it will work out better, in the long run, to pay a bit more for a better qualified workforce. If you want to attract top players to your organization, you’ll have to create a desirable environment with a string of perks. Here are some tips on how to attract key players:

Identify your talent

If you already have a few A-players in your organization, map out their performance skills, competencies, and personality traits so you can build profiles on the type of people you’re looking for. You can also ask your current top players to refer other top players that they might know. They’ll know what makes a valuable employee because they are one. Once you have an idea of the kind of person you’re looking for, it will be easier to recruit new employees. This doesn’t only refer to skill and competency, but also if they’ll be a culture fit.

Create a thriving culture

How are you perceived by prospective candidates and current employees? Do you have a good company culture? Make sure you create an environment that people will enjoy working in. Employees today want to feel valued, and like they’re a part of something. Create an environment built on trust and empowerment, where employees are inspired, motivated, and confident. Paint a clear picture of what you want your organization to represent and what you hope to achieve. This will make sure that everyone in your company is aligned towards the same goal. According to a Columbia University study, “the likelihood of job turnover at an organization with high company culture is a mere 13.9 percent, whereas the probability of job turnover in low company cultures is 48.4 percent.”

Leverage social media

LinkedIn is like a goldmine when it comes to connecting with potential talent. You can advertise open positions and post content that will appeal to prospective candidates. Twitter and Facebook are great platforms to show off your company culture. You can advertise vacancies, post fun pictures and videos of your team and workplace, and even informative and relevant blog posts. If you want to take it to the next level, you could create a recruiting video to show what it’s like to work at your company and post it on your company Facebook page.

Offer employee group benefits

Other than perks like free coffee and lunch, or work flexibility, providing employee group benefits will allow your company to stand out against your competitors. According to a survey by Paychex, the number one reason companies offer employees health insurance is to attract top talent. Further research done by the Society for Human Resource Management proves that benefits play a vital role in hiring and retaining employees.

If you want to attract key players to your organization, make sure you offer benefits packages that will suit your employees’ needs. By providing employee group benefits, you’ll be viewed as more competitive, and you’ll be a more appealing choice for current employees and prospective candidates. The FBC team provides businesses of all sizes with expert benefits guidance, management, and consulting. Contact us if you want to offer group benefits to your employees. Alternatively, download our guide for tips on how to boost employee satisfaction.